For indications like Pain that rely on subjective reporting measures, the placebo response is a major problem:

A problem that snowballs into higher development costs, longer timelines and the premature abandonment of development programs.

And, ultimately, a lack of cure for patients suffering.

In this guide, we discuss:

• How the placebo problem uniquely plays out in patients suffering with pain
• Historical approaches to managing the placebo response in pain
• A new strategy to work towards successfully delivering a cure