Patient retention or patient engagement have become a main operational challenge in today’s clinical trials. Despite major investments in decentralized models, engagement tools, and site‑facing technology, patient drop‑out still catches clinical operations teams by surprise. And when it does, the impact on timelines, data quality, and site oversight is immediate. A new upcoming webinar from Cognivia
patient trials
Experts shared their perspectives from real-world trials on both classical and new approaches to manage the placebo response – and some questions arose throughout the discussion.
A growing body of work has demonstrated that pain perception can be modulated by social, cultural, contextual and interpersonal factors.1,2,3,4 Beyond this, patient trust in their doctor – an important component of the doctor-patient relationship – has been shown to positively influence patient health outcomes. A growing body of research is also showing that the placebo effects have